Read our in-depth guide to digital marketing in Japan here: The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, with its own local platforms and a distinct set of online behaviors. Unique countries require unique strategies, which can make Japan a challenging market for brands to enter. Never fear, we’ve written a full-length guide on this topic, so check it out using Let’s look at three tips covered in the guide. Firstly, include both Google and Yahoo Japan in your search engine marketing efforts. Unlike most other countries in the world. , where Google reigns supreme, in Japan, there’s another big player in the market: Yahoo Japan. Most Japanese internet users use both search engines frequently, so you should include both in your search engine marketing efforts. Although your SEO strategy won’t need to differ (since Yahoo Japan’s searches are powered by Google), you will need to learn how to run advertising campaigns on both search engines. Secondly, be on LINE, the most popular social platform in Japan. LINE started off as a messaging app similar to WhatsApp, but has since diversified its offerings to include a mobile payments system, news and weather information, music streaming and manga. It’s the main communication tool for many families, as it’s popular across generations and genders. LINE allows businesses to open an official account to advertise on the platform, with several different types of ads being available to advertisers. It’s well worth considering this when targeting the Japanese market. And finally, sell your products on Rakuten. When you think of e-commerce in the West, your mind probably goes straight to Amazon – but Amazon is not the top e-commerce platform in Japan. Instead, Rakuten is the most popular e-commerce platform, so it’s Rakuten that should be your first choice when selling your items online in the country. Do you have any questions about digital marketing in Japan? Let us know in the comments below or contact us at email@example.com.