Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka digital marketing lecture 4

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🔥 Edureka Digital Marketing Course (Use Code “”): 🔴 Subscribe to Edureka YouTube channel for latest video updates: This Edureka’Digital Marketing Full Course’ is a complete guide to learn Digital Marketing from scratch which covers concepts of Digital Marketing, Types of Marketing, SEO, Career opportunities in Digital Marketing. This Digital Marketing tutorial is ideal for beginners and experienced professionals. Below are the topics which will be covered in this Digital Marketing Tutorial for Beginners: 🔸 Module 1: Introduction to Digital Marketing 0:00 Introduction 4:06 What is Digital Marketing? 5:53 Digital Marketing Trends 13:13 Importance of Digital Marketing 17:57 Top reasons to learn Digital Marketing 24:48 Channels of Digital Marketing 25:28 SEO 31: 18 PPC 37:18 Content Marketing 42:58 Social Media Marketing 52:48 Email Marketing 56:58 Google Analytics 58:58 Conversion Rate Optimization 🔸 Module 2: Search Engine Optimization 1:06:24 Wh y do you need SEO? 1:11:50 What is Search Engine Optimization? 1:21:40 Types of SEO 1:34:20 How does Search Engine work? 1:42:17 Tactics and Methods 1:49: 38 How to optimize Keywords? 1:53:50 Title Optimization 1:58:04 SEO Tools 1:59:40 Guidelines 2:04:40 What is On-Page SEO? 2:04:50 Importance 2:06 : 20 What are On-Page ranking factors? 2:12: 00 Proper insights about On-Page SEO 2:14:00 Best tricks and practices 2:17:40 What is Off-Page SEO? 2:18:40 Importance 2 : 19:50 Link and Non-link related Off-Page SEO factors 2:24:21 Backlinks 2:25:01 Off-Page vs On-Page SEO 2:25:51 Benefits 🔸 Module 3: Paid Marketing with Google Ads 2 : 27:01 Concept of Advertisements 2:34:01 Concepts of Paid Search 2:38:17 AdRank 2:44:27 Quality Score 2:50:27 Quality Score Example 2:51:27 Types of Search Queries 2:51: 37 Navigational Search Queries 2:52:47 Informational Search Queries 2:53:47 Transactional Search Queries 2:55:47 Why Google Ads 2:56:51 Business Goals 3:03:11 Search Ads 3:04:01 Google Search Networ k 3:04:51 Google Ads Account Structure 3:05:31 Keyword Match Types 3:07:35 Google Ads Interface 3:07:55 Display Ads 3:10:50 Display Ads Targeting options 3:16:06 Video Ads 3 : 17:59 App Ads 3:19:28 Shopping Ads 3:21:18 Metrics for SEM 3:28:59 Introduction to Google AdSense 3:31:29 Types of Ads 3:41:00 How does AdSense work? 3 : 43:20 Getting paid AdSense 3:44:59 Methods of Payment of AdSense 3:55:14 Metrics of AdSense 4:00:34 Managing Google Ads 4:01:04 Steps for setting up Paid Campaign 4:01:46 Identify Measurable Goals 4:03:16 Google Keyword Planner 4:15:39 Views Ads in Data Analytics 4:17:49 Multi Chain Funnel Report 4:19:49 Optimization 🔸 Module 4: Social Media Marketing 4:32:32 What is Social Media Marketing 4:34:42 Pillars of Social Media Marketing 4:37:42 Social Media Marketing Tools 4:39:52 Social Media Tips 4:42:22 How to choose the best platform? 🔸 Module 5: Affiliate Marketing 4:43 : 22 Understand Affiliate Marketing 4:47:12 Key Terminology 4:58:46 How does Affiliate Marketing wo rks 5: 0:26 Setting up Affiliate Marketing as Merchant 5:04:42 Setting up Affiliate Marketing as Affiliate 🔸 Module 6: Digital Marketing Planning & Strategy 5:16:05 Why Digital Marketing Plan is necessary? 5:19:01 What is the structure of a marketing plan? 5:28:21 How to make an effective marketing plan? 5:32:43 Best practices 5:35:38 Why do you need a digital marketing strategy? 5:35:58 What is a Digital Marketing Strategy? 5:36:48 How to get started? 5:40:36 Key points to note 5:42:43 How to structure a Digital Marketing Plan? 5:47:21 Tactics to tackle the challenges 🔸 Module 7: Create an IDM Campaign 5:54:31 Need of IDM Campaign 6:00:23 Challenges in IDM 6:05:21 Integrated Digital Marketing Strategies 6:13:16 Examples of IDM Campaign 🔸 Module 8: Digital Marketing Career 6:20: 05 Who is a Digital Marketer? 6:24:09 Why choose Digital Marketing? 6:29:17 How to become a Digital Marketer? 6:34:48 Beginner-level Interview Questions 6:52:37 Executive-level Interview Questions 7 : 12:11 Manager ial-level Interview Questions 🔴 Subscribe to our channel to learn more about Digital Marketing Full Course. 🔵 Edureka’s Digital Marketing Tutorial Playlist: Edureka Community: Twitter: LinkedIn: Instagram: Facebook: SlideShare: Castbox: Meetup: #Edureka #EdurekaDigitalMarketing #DigitalMarketingFullCourse # DigitalMarketingTutorialForBeginners #digitalmarketingtutorial #digitalmarketingtraining For Online Training and Certification, Please write back to us at sales@edureka.in or call us at IND: 9606058406 / US: 18338555775 (toll-free) for more information.

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Digital Marketing Course in 7 Hours | Digital Marketing Tutorial for Beginners | Edureka

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digital marketing lecture 4
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38 comments

Xavier Johnson 26/02/2022 - 4:51 Chiều

It was really nice, Great work ! Thanks a lot

Reply
GREEN MUSIC WORLD 26/02/2022 - 4:51 Chiều

Edureka is always best

Reply
#Dumpguards 26/02/2022 - 4:51 Chiều

interesting

Reply
Abreham Kiros 26/02/2022 - 4:51 Chiều

edureka …
nice cource marketing /Digital
good for teaching personally

Reply
Paul Odhiambo 26/02/2022 - 4:51 Chiều

Great Lessons Indeed,
The Resourceful Insights therein no doubt made me embark on this Transformative Digital Marketing Journey.

Reply
Ready Reviews 26/02/2022 - 4:51 Chiều

Nice

Reply
Abayim godswill 26/02/2022 - 4:51 Chiều

Nice one thanks to edureka

Reply
Xeno Soft 26/02/2022 - 4:51 Chiều

Need a Certificate in digital marketing

Reply
Fati Titi 26/02/2022 - 4:51 Chiều

good job

Reply
Nsikak Essien 26/02/2022 - 4:51 Chiều

Great content, thanks sincerely Edureka!

Reply
Everything Business Telugu 26/02/2022 - 4:51 Chiều

Edureka great content as always. You are a BIG inspiration to new comers like me who come from Digital Marketing agency and with your inspiration have started a Digital Marketing channel in Telugu for Business Owners. Thank you for the great content. 🙂

Reply
BISWAJIT BISWAS 26/02/2022 - 4:51 Chiều

Perfect,,,,

Reply
E J R 26/02/2022 - 4:51 Chiều

Amazing channel . both over l learn to this channel

Reply
Saleem Kabir Khan 26/02/2022 - 4:51 Chiều

Thanks, edureka team.

Reply
Ashok Reddy 26/02/2022 - 4:51 Chiều

How to get a certificate

Reply
ASHENAFI SHAWOL DESIM 26/02/2022 - 4:51 Chiều

Perfect, thank you

Reply
Kiritti M 26/02/2022 - 4:51 Chiều

Thanks for a making a wonderful video it's very easy to me to learn a digital marketing……..

Reply
Dax Xad 26/02/2022 - 4:51 Chiều

Owww wow. Thank you very much for this..

Reply
Mahesh Dasanayake 26/02/2022 - 4:51 Chiều

Thanks lot.edureka
From srilanka
Thanks again @ again
බොහොම ස්තූතියි

Reply
DigiLeap Marketing Services 26/02/2022 - 4:51 Chiều

Great content. Thanks for sharing this

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md akhlakul 26/02/2022 - 4:51 Chiều

Wow.. full completed.. Thank you Edureka

Reply
HEDCO INT 26/02/2022 - 4:51 Chiều

Thanks a lot , it was very useful

Reply
rizvan ibrahim Bam 26/02/2022 - 4:51 Chiều

Good job
Excellent

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Subrata Shuvo 26/02/2022 - 4:51 Chiều

Thanks a lot.

Reply
Aray Aradeya 26/02/2022 - 4:51 Chiều

great video, great tips, best channel , many thanks .

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Mahmud Rabidin 26/02/2022 - 4:51 Chiều

Wow.. full completed.. Thank you Edureka

Reply
Tissy Augusthy 26/02/2022 - 4:51 Chiều

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Reply
Tanish Ansari 26/02/2022 - 4:51 Chiều

Shoutout to Edureka for providing good quality content for free .

Reply
Monir Hossain 26/02/2022 - 4:51 Chiều

nice

Reply
pawan badsiwal 26/02/2022 - 4:51 Chiều

Thank you very much edureka team

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John Mamburam 26/02/2022 - 4:51 Chiều

Very informative. Thanks

Reply
nitanshu 26/02/2022 - 4:51 Chiều

thats great

Reply
Croma Campus 26/02/2022 - 4:51 Chiều

That's the full course of digital marketing for students who can't purchase courses and learn from this course.

Reply
Chiranjeevi D J 26/02/2022 - 4:51 Chiều

it is enormous information to me on digital marketing… thank you

Reply
Andi Auliyanto 26/02/2022 - 4:51 Chiều

thank you

Reply
Abhishek yadav 26/02/2022 - 4:51 Chiều

Thanks for video

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Jayaraj Vishwanathan 26/02/2022 - 4:51 Chiều

very elaborate and detailed.

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