Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen). This week: To Emoji or not to Emoji? This week we dive into Instagram engagement tips, Gen Z marketing preferences, and news from Google and Spotify. • Business Instagram usage was the focus of newly-released study data examining over 5.4 million posts from some 34,000 firms. The report from Quintly revealed that over 68 percent of posts consist of single images, among other findings of interest to digital marketers. • Only 14.4 percent of Gen Z survey respondents between the ages of 14 and 26 use email for work, with 68 percent opening emails that include sales or special offers, while 85 percent use YouTube — several of the recently-released statistics from Campaign Monitor of interest to online marketers. • Google has moved to implement a full launch of its previously-announced unified first-price ad auctions, a move that will take place in the coming weeks, Bringing new options for digital marketers who use Google Ad Manager. • Spotify has over 217 million users, and the music and podcasts they gradually listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. Thanks. for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.
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Digital Marketing News 9-13-2019: Gen Z Marketing Preferences & More
digital marketing news