A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides. Marketing strategies have three important functions. Market Segmentation is one of them, other two being audience targeting and brand positioning. In market segmentation, a marketer divides a wide population on the basis of certain shared categories. In this video, we explain what marketing segmentation exactly is, what are the types of marketing segmentation and why segmentation in marketing is important to craft a perfect marketing strategy #MarketingStrategy #MarketSegmentation #DigitalMarketing Read more about Market Segmentation here: Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad: Open the doors for your career through upGrad. Experience a new way of learning online with dedicated mentorship, industry exposure and expert career assistance. #LifeKoKaroLift upGrad is an on line higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management. . Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: Like us on Facebook: Follow us on Twitter: Follow us on LinkedIn :.
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digital marketing strategy