What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s It’s in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast Check out the full conversation with Marty here: Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. “Your brand isn’t what you say it is. It’s what. they say it is. “Books by Marty Neumeier The Brand Gap –Zag –The Designful Company –Metaskills –The 46 Rules Of Genius –The Brand Flip-=== 👉 Subscribe: 👉 See our Academy Channel: Want a deeper dive? , Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: 🎙 Futur Podcas t: ✍️ Futur Blog: — Love the content? Become a sustaining member for $ 5 / mo today. BOOKLIST – Essential Reading for Creative Professionals: Essential Design Books: Kits & Proposals: Visit our website: FREE resources: Mandarin (Chinese) Subtitles on UiiUii — We love getting your letters. Send it here: The Futur c / o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS * 🙏 Support The Futur by purchasing through our affiliate links: Amazon: Webflow: Retro Supply Co .: Creative Market: Design Cuts: ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: School of Motion: Bring Your Own Laptop Tutorials: 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Skillshare: Epidemic Sound: Artlist: Get our FAVORITE notebook from Baron Fig: * By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host–Chris Do Content Director–Matthew Encina Cinematography–Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor–Jona Garcia Editor–Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song—Adam Sanborne.