What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s It’s in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast Check out the full conversation with Marty here: Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. “Your brand isn’t what you say it is. It’s what. they say it is. “Books by Marty Neumeier The Brand Gap –Zag –The Designful Company –Metaskills –The 46 Rules Of Genius –The Brand Flip-=== 👉 Subscribe: 👉 See our Academy Channel: Want a deeper dive? , Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: 🎙 Futur Podcas t: ✍️ Futur Blog: — Love the content? Become a sustaining member for $ 5 / mo today. BOOKLIST – Essential Reading for Creative Professionals: Essential Design Books: Kits & Proposals: Visit our website: FREE resources: Mandarin (Chinese) Subtitles on UiiUii — We love getting your letters. Send it here: The Futur c / o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS * 🙏 Support The Futur by purchasing through our affiliate links: Amazon: Webflow: Retro Supply Co .: Creative Market: Design Cuts: ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: School of Motion: Bring Your Own Laptop Tutorials: 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Skillshare: Epidemic Sound: Artlist: Get our FAVORITE notebook from Baron Fig: * By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host–Chris Do Content Director–Matthew Encina Cinematography–Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor–Jona Garcia Editor–Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song—Adam Sanborne.
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What Is Branding? 4 Minute Crash Course.
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What Is Branding? 4 Minute Crash Course.
4 c’s of digital marketing
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19 comments
“A brand is a reputation”
Hence BRAND NOVELTY – What or how the customer/consumer makes of or evaluates the entire experience/engage with the product or service thus achieving a remark.
Solid insight! To me, branding is really all about the emotions and perceptions of the market towards a product or service.
I am 100% Thankful for this video. I have tried to explain this to some business people I know, but they just dont get it.
Branding is a reputation. ✋
Powerful teaching. Short and Memorable
A lot about branding is just less than 4 minutes! Thanks for sharing!
This less than 4 min video taught me exactly what i needed to know about what branding is while lecturers in university couldn't. Thank you. Time to watch the deep dive version of this.
Interesting.
Brand and knowing yourself
This 4 minute video just fundamentally changed the way I look at branding. So often I am trying to explain branding to clients as a thing that you do and it has never resonated with them. Looking at branding as a result vs a process is exactly what I have been trying to get across to my clients but never could. Awesome stuff.
So lets just talk about
"whats branding isn't"
brand is an image?
Brother this ain't branding. It is NOT a million opinions of your reputation. It is NOT the collective idea of a crowd about what you do.
Wouldn't you say all the things he mentions is not "branding" highly impacts his definition of "branding" so then it is then, correct?
I am in class 12th and in my BUSINESS STUDIES BOOK it's mentioned that
"A brand is the identification of a product . It can be in the form of a name , symbol or design etc . "
Is it correct ??????
if brand is gut feeling, so what is branding? anyone? it seems different to me about these two terms
Just to push back, he said it’s not—impression
1.
an idea, feeling, or opinion about something or someone
And then said “A brand is a customers gut feeling about a product, service or company.”
❤️